The Potential of Mobile Marketing

• After computer and television screens, the mobile phone is the most looked-at screen in people.s daily lives.
• With more than 220 million mobile phones in use in the U.S. alone (a 72% penetration), mobile marketing has great potential. Yet, it is still an almost untapped market.
• According to Jupiter Research, mobile advertising will account for less than 0.1% of total advertising spending worldwide in 2006. This is expected to grow over 2% or over $11 billion 2011.
• The mobile phone is the perfect, and most convenient, medium for finding those products and services people need when on the go.
• For example:
  • The nearest clean restroom
  • An inexpensive gasoline station
  • A popular neighborhood bar or cafe
  • Schedules for buses or other public transportation
• Yojo brings location-based services designed to help consumers find the products and services they need, and it provides businesses with the means to reach these consumers at exactly the right time.