About Us

Yojo Mobile, Inc. was founded in November of 2005 by Peter Olfe, a mobile industry veteran with extensive industry experience. It is the company's shared vision that cell phones will become the central devices in our lives. In addition to its inherent communication functions, the cell phone will also serve as:

The U.S. has been very slow to move in this direction as compared to Asia. We see one of the most crucial barriers to this being usability and the cost to end-users.

We are striving to create simple, yet compelling services and to offer them free to end-users, while introducing a new and powerful advertising medium to businesses.

Peter Olfe

President/founder

Peter has worked in the mobile industry for over ten years. The bulk of his time was spent at Nokia Mobile Phones (NMP) where he held a number of executive positions. His last position at NMP was as Director of Strategy Asia Pacific, responsible for defining growth strategies for the Asia Pacific region as well as for key country markets. Since leaving NMP at the end of 2003, Peter has helped a number of telecommunications start-ups get off the ground.

He obtained an MBA from Columbia Business School and a BA in Economics from Middlebury College.

Dhana Pawar

Co-Founder/Product Advisor

With more than eight years of experience managing wireless consumer applications and enterprise products, Dhana has been responsible for the conception and deployment of several successful applications for Verizon, Sprint, Cingular, US Cellular, Metro PCS, AAA, and Toyota.

Dhana received a Masters of Science from the Asia Institute of Technology, Bangkok, and a BA in Economics and Sociology from the University of Pune, India.